The point is, while other retailers operate with seasonality, few do it to the extent of the grocery industry. Each week, produce is featured based on what fruits and veggies are in season. For Thanksgiving, turkeys and all the fixings must get prominent shelf space. During Halloween, candy selection grows exponentially in a grocery store. But the grocery store faces major changes in product selection based up the seasons. Sure, many retailers change things up a bit throughout the year. Grocery Resets Follow The SeasonsĪnother big difference a grocery reset has from other retail resets is seasonality. For a grocery company, a store reset is a great way to introduce new impulse products to old customers. Along the way, if the reset is done effectively, these shoppers are sure to bump into a few products they might not have considered purchasing when they entered the store.
Grocery resets change the store merchandising, which forces shoppers to abandon their well-mapped-out stroll through the aisles and do a little extra searching to find all the items on their lists. A big goal of any grocery store is to get customers to purchase products they didn’t necessarily come to buy. Grocery merchandising is different than most retail markets. One of the ways a grocery business can come out on top is by striving to make its stores better than the competition, and one of the ways to do that is by changing the layout based on new products, new market information, and new customer insights. Grocery retailers work with very low margins and tend to face stiff competition. The Grocery Businesses Is Ultra-Competitive
In fact, a grocery reset is almost like building a new store. They tend to do resets a whole lot more elaborately and more often than other stores. No segment of the retail industry is more adept at the reset than grocery stores. We’re talking a total fresh start, clearing shelves and rearranging products in new and, by the way, very calculated ways. In the retail world, a “reset” describes the massive overhaul of a store layout.
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